[Blog] Ingat! Always wear you’re CAP! (Care, Access and Prevention) by Maria Fatima Villena

Ingat! Always wear you’re CAP! (Care, Access and Prevention)
by Maria Fatima Villena, www.healthactivist.ph
February 22, 2015


Caring enough to provide access to information that leads to the prevention of diseases, disabilities and deaths.

A Presentation at the 1st Philippine Health Care and Social Media Summit #hcsmPH (February 21, 2015, Radisson Hotel, Cebu City) organized by the Philippine Council for Health Research and Development (PCHRD) of the Department of Science and Technology (DOST), HealthXPh.net, Health Informatics, Inc.

jofti photo

I shall be sharing with you the narrative of my Prezi presentation, thus, it would be in the script format, which I also have during my talk. Take note of the numbers in the narrative because they represent the slide number as shown in my actual Prezi presentation.



I titled my brief talk as “Ingat”, a popular catch phrase these days originally used in a paracetamol advertisement. Only that my talk will not be about popping a pill but rather donning on a CAP, a dose of Care, Access and Prevention!


What I would like to emphasize in social media and health promotion is this: Effectiveness of social media use in health promotion goes beyond what the spikes of your google analytics and/or the number of likes, followers, viewers and even readers tell you.

Because in reality, there are two faces that best describe the success of a social media campaign focused on health promotion or any other issue: 3 a) who has the access to information and b) the level of compliance and involvement of people after the information has been accessed.

Read full article @www.healthactivist.ph

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