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Facebook Is Now Meta. And It Wants to Monetize Your Whole Existence.
By James Muldoon

You log on, and you’re herded into a virtual bar to listen to your boss telling jokes. Meanwhile, a metaverse-first real estate company is selling off overpriced property in a virtual London, and gamers are competing for non-fungible tokens. Welcome to the Zuckerverse — a place nobody asked for but in which we may soon all be spending a lot of time.

On Thursday, Facebook changed its name to Meta, as part of a broader shift toward the so-called metaverse — a network of interconnected experiences partly accessed through virtual reality (VR) headsets and augmented reality (AR) devices. In Zuckerberg’s own words, “you can think about the metaverse as an embodied internet, where instead of just viewing content — you are in it.” The most recognizable examples of this in action are virtual office meetings with VR goggles, playing games in an expansive online universe, and accessing a digital layer on top of the real world through AR.

As the owner of Facebook, Instagram, WhatsApp, and the virtual reality firm Oculus, the holding company is now known as Meta plans to create an interconnected world in which our work, life, and leisure all take place on its infrastructure — monetizing all aspects of our lives. For now, this is still the stuff of fantasy. Yet it’s also the fantasy of one of the most powerful men in the world — and for this reason, it deserves our attention.

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